Product Guy

Maker of digital products

Author: kirkbean (Page 2 of 2)

What I’m Reading June 12, 2016

An incumbent’s guide to digital disruption

Largely a retelling of Clayton Christensen’s the Innovator’s Dilemma this piece provides some good examples of how publishers struggle with the coming on the online era and how some embraced it despite the early signs that this attitude would not protect their core business. There is a good framework provided to determine where the description lifecycle is in a given industry and where your organization might fall. A quick read to help us remember that complacency is the chair of demise.

The Key Ingredient to Disrupting with Machine Learning

Tom Tunguz looks at what the key ingredients are for machine learning and artificial Intelligence, specifically advanced algorithms and data sets. His hypothesis is that Google and Facebook have pretty much corned the market for B2C in both these areas but there is still lots of greenfield for B2B in this space. Inspiring read for those focused on the B2B space.

The Truth About Customer Experience

This article provides a good framework for how to review and how to improve your customer experience. Although written from the standpoint of the services industry the methodology can still be effectively applied in the online industry. A key take away, remembering to always ensure all the participants are at the table when reviewing practices as you never know where an insight might come from and an inspired simple solution. There are also some management organizational alignment recommendations to scale the customer improvement process. One bank required board members and executives to call five dissatisfied customers a month. That’s getting to know your customer from the top down.

Drew Houston of Dropbox: Figure Out the Things You Don’t Know

A quick read with the founder of Dropbox in Q&A format where he talks about the importance of digging into what you don’t know and always be reading. Which is of course why you’re here.

What I’m Reading June 5, 2016

The Product Manager’s Guide to Continuous Delivery and DevOps

A straightforward look at what is meant by continuous delivery by Suzie Price at Mind the Product. Suzie outline the differences between Continuous Integration, Continuous Delivery, Continuous Deployment and DevOps. Believe it or not all organizations are not building software with the DevOps mindset and my office has just started started down the path of Continuous Integration with the end gail of being fully DevOps. There’s also some great additional reading at the end of the article.

Startup and Pendulum Swings Through Ideas, Time, Fame and Money

This podcast is part of the Andeerson Horowitz a16z series and features Marc Andeerson and Balaji Srinivasan talking about everything from why a VC would invest in a startup to whether or not the Stanford student audience they we speaking to should stay in school. On the note of why a VC would invest in a startup Marc offers the view that there are three elements that VCs look at and usually each VC falls into one of these buckets as to why they’d invest in a copy. The three being market, product and team. Listening to this podcast is like getting a free ticket to see game seven of the NBA playoffs. Court side.

The Broken Window Theory In Design and Product Development

Drawing a parallel between the theory that permitting petty crime in a neighbourhood will beget more violent crime Tobias van Schneider discusses how permitting shortcuts to meet delivery dates will beget poor quality product. Most of us have seen this to be true as sites grow in traffic and age only to repeat the reframe ‘we’ll fix that in the next release’ so as to meet a delivery date. It reminds me of the story that Marty Cagan told in his book Inspired where eBay was almost brought to it’s knees in the early days because the organization was focused on growth rather than growth and scalability. This could prove to be a good analogy when selling quality together with speed to executives.

Mary Meeker – Internet Trends 2016

Okay, this is likely included in everyone’s week wrap-up or if you haven’t already read this I suggest you click-thru now. I call it the annual Super Bowl of the internet and Meeker provides not only great insight into online trends but also a good overview of the state of the economy. In fact some of the most interesting information I found this year is where the global GDP in the last 6 of 8 years has been below 20 year averages and the commodity price index is at its lowest level since the year 2000. Also shocking, on the advertising side is Google’s share of the $60B in US online ad spend is close to $30B or 50%.

What I’m Reading May 29 2016

Doing Data Science Right – Your Most Common Questions Answered

Thought the Analyst that sits down the way from you was also a Data Scientist? Their not and this article talks about some of the differences while focusing in on what a Data Scientist does, when your business needs one and options on deploying them within the organization. There’s a good summary of the two main goals of data science; improving the products your customers use and improving the decisions your business makes. There’s also a good checklist to determine if your business is ready for a data science team.

Netflix Knows Which pictures you’ll Click on and Why

One of the main selling features of a movie/show on Netflix is it’s cover image and Netflix what’s to know which images you do like and why. In this Fast Company article Nick Nelson, Netflix’s global manager of creative services, talks about movie/show images and how they impact click-thru. Some of the most interesting finds where that people seemed to gravitate towards images with few people in them, seemly being able to process the emotion of the image more quickly. Expressions of those in the image was also important where characters that showed high energy emotions were more likely to receive a click than those with stoic faces. House of Cards must be an outlier.

How Your Start-ups Org Chart Changes Your Product

A good reminder article about Conway’s Law and how to not build your org chart or maybe make sure your org chart reflects how you want your product build. Some interesting comments of how building the org chart can be avoided by employing micro services and creating a devops culture. There’s also some fun illustrations of org charts for Google, Microsoft and Oracle.

Find, Vet and Close the best Product Managers

Todd Jackson shares insights on how to look for, interview and hire great product people. There’s a good round-up of the must haves, nice to haves and optional. A rundown of type resumes that you might receive when hiring is also interesting but his comments on vetting candidates are the most useful. The sample interview questions could be helpful but the best reminder in this piece is that when you identify the perfect fit, how do you get this person in the door. You want to hire great people and great people want to work a great companies. Hiring for product people is really a two way street where you both have to do some selling.

What I’m Reading May 23 2016

Six Templates for Aspiring Product Managers

One the best things I’ve read all week, and hence it’s being list at the top, is Kevin Steigerwald post of product management templates. He shares some very useful frameworks for those just starting in product management as well as some ideas for veterans. I’m going to start using his framework around the Weekly Recap as well as his recommended tool Reportly. There’s some good practical advise here as well as some productivity tools you’ll find useful.

Qualitative Web Analytics: Heuristic Evaluations Rock!

Avinash Kaushik’s post this week, note it’s not on the website yet but if you sign-up for this email you’ll get it early, led me to an older post of his about heuristic evaluations. You’ve likely led one of these sessions or been a participant in one. I’ve mentioned my interest in posts that share specific tactics that you can use in the office and this is a great step-by-step guide in how to conduct this type of testing. There’s also an excellent usability checklist.

Easter Egg Marketing: How Snapchat, Apple, and Google Hook You

I wondered the other day how much do easter eggs increase engagement. This article from Ryan Hoover of Product Hunt speaks to three areas where easter eggs could drive engagement; creating buzz, sense of belonging and building brand. There’s also excellent examples from Apple, Lyft and Google. As I research this topic more I’ll share what I find. If you’ve come across something similar please let me know.

An operating model for company side agile development

Another staple read in my inbox are the reports from McKinsey. This report talks about how to build an agile culture not just within the development team but throughout the organization. Some of the key takeaways for me where rolling out the agile methodology within the finance department and using a “wave and spike” platform across the organization.

What I’m Reading May 15 2016

The Growth Hacking Podcast – Peter Reinhardt – Segment

Why settle for one analytics platform best parts of all of them. In this podcast Peter Reinhardt talks about his product Segment which is the “pipe” between your site and many analytics platforms. Peter shares some great insights into how he and his team ‘discovered’ the product as well as his best advice to those starting out, be a Product Manager.

Ad Block Tracking with Google Analytics

I am almost always up for an experiment and this is one I can’t wait to run. Avinash Kaushik who write’s Occam’s Razor and you’ll likely see here a bit as I read all of his posts shares some snippets of code to test if you’re visitors are using ad blockers. There are a number of reasons the publishing business is struggling and ad blocking is one. Gain some insight into how much of your traffic isn’t seeing one of your revenue streams at all.

Your User Deserve Better – An Inside Look at Reminder’s Customer Obsession

In this interview with Remind’s founder Brett Kopf he discusses how he develop his product idea, through personal need and interviews, as well as some specific tactics to stay connected with your customer base. This article made this week’s list because I am always looking for actionable tactics and Brett shares some activities that you can start at the beginning of product discovery but also ways to stay connected as you scale your product and business.

Apple, Facebook, Google, and Alibaba Take Hollywood

As we enter the beginning of the end of the banner ad (see Ad Block Tracking above) and Netflix’s accounts for a third of all internet traffic the race is on to find the next business model to deliver advertising revenue. The finish line for now is original content and this Fast Company article looks at how the four biggest contenders are gearing up.

Page 2 of 2

Powered by WordPress & Theme by Anders Norén