According to this Harvard Business Review study it turns out that remaining quiet, acknowledging the speaker with visual and verbal gestures and repeating back to them what they have said falls short of being a good listener. As product managers we spend a lot of time listening to different people, so listen up! Rather than sitting there just listening, ask insightful questions based on what the speaker has told you. Make the speaker feel safe with your actions and words. This goes back to a theme we looked at last week where you want the speaker to understand that you’re there to learn from them and they can speak freely without judgement.
If you belong to a large organization, and I mean anything over 50 people, it can be hard to convince others of the benefits of continues testing. This article provides a few insights and potential solutions to help you get your big org on the testing path. Lesson one is that change is hard, lesson two is that lots of time needs to be allocated to running around getting buy-in. Lesson three; product experiments generally fall into one of these six buckets. It’s surprising which are the most popular and least popular. The last lesson, we’re all biased but practice “substantiation through iteration.” Meaning, you should be able to repeat the experiment and get the same results. Couple more insights but I’ll let you get them when you read the full article.
Luiz Andre Barroso, a Google Fellow talks about how incremental improvements can be the bread and butter to bigger growth. It reminds me of a guy I roomed with at university. He bet on sports but always very conservatively. Each win he’d make $10 to $20 and for every loss he’d only lose $5 to $10. Because his bets were conservative he’d win more than lose and by the end of the year he’d have a nice little sum of cash. As Barroso points out, with a 1.3X roofshot each quarter you have 10X growth in less than 3 years and 30% growth in 12 weeks.
Not all app stores are created equal and here’s a few tips on how you can win in either the Android or iOS store. With a helpful side by side comparison of the app download landing page it’s easy to see what’s going to catch most users’ eye. Screen caps are important in both stores but while the first two images are most important in iOS, it’s the remaining images that are more important in Android, because twice as many users scroll through them, 15% for Android as compared to 7% for iOS. Video previews are also featured more predominately in the Android store and you have more flexibility in terms of video content with Android. As always, test, test and retest to get the best results.