Why settle for one analytics platform best parts of all of them. In this podcast Peter Reinhardt talks about his product Segment which is the “pipe” between your site and many analytics platforms. Peter shares some great insights into how he and his team ‘discovered’ the product as well as his best advice to those starting out, be a Product Manager.
I am almost always up for an experiment and this is one I can’t wait to run. Avinash Kaushik who write’s Occam’s Razor and you’ll likely see here a bit as I read all of his posts shares some snippets of code to test if you’re visitors are using ad blockers. There are a number of reasons the publishing business is struggling and ad blocking is one. Gain some insight into how much of your traffic isn’t seeing one of your revenue streams at all.
In this interview with Remind’s founder Brett Kopf he discusses how he develop his product idea, through personal need and interviews, as well as some specific tactics to stay connected with your customer base. This article made this week’s list because I am always looking for actionable tactics and Brett shares some activities that you can start at the beginning of product discovery but also ways to stay connected as you scale your product and business.
As we enter the beginning of the end of the banner ad (see Ad Block Tracking above) and Netflix’s accounts for a third of all internet traffic the race is on to find the next business model to deliver advertising revenue. The finish line for now is original content and this Fast Company article looks at how the four biggest contenders are gearing up.